1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Fill out contact forms on our website
• Send us an email or communicate with us directly
• Subscribe to our newsletter or mailing list (if applicable)
• Request information about our products

This information may include:

• Name
• Email address
• Phone number
• Any other information you choose to provide in your message or inquiry

1.2 Automatically Collected Information

When you visit our website, certain information about your device and browsing actions may be automatically collected, including:

• IP address
• Browser type and version
• Operating system
• Referring website addresses
• Pages viewed and time spent on pages
• Date and time of visit
• Clickstream data

This information is collected through cookies, web beacons, and similar tracking technologies.

1.3 Information We Do Not Collect

Since our website is purely informational and does not process transactions, we do not collect:

• Payment information (credit card numbers, billing addresses, etc.)
• Purchase history
• Account login credentials

Any purchases made through our external Shopify store are subject to Shopify's privacy policy and data handling practices.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer service
• To send you information about our products (if you have opted in)
• To improve our website and user experience
• To analyze website usage and trends
• To comply with legal obligations
• To protect our rights and prevent fraud or misuse of our website

3. Cookies and Tracking Technologies

3.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website.

3.2 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Functional Cookies: Remember your preferences and choices

3.3 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality and features of our website. You can learn more about managing cookies at www.allaboutcookies.org.

4. Third-Party Services

4.1 External Links

Our website contains links to external websites, including our Shopify store. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

4.2 Analytics Services

We may use third-party analytics services, such as Google Analytics, to help us understand how users interact with our website. These services may collect information about your use of our website and other websites. For more information about Google Analytics, visit www.google.com/policies/privacy/partners.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

4.3 Shopify

When you click through to our Shopify store to make a purchase, you will be subject to Shopify's privacy policy. Any personal information or payment information you provide during the purchase process is collected and processed by Shopify according to their privacy practices. We recommend reviewing Shopify's privacy policy at www.shopify.com/legal/privacy.

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, provided that these parties agree to keep this information confidential.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court, subpoena, or government agency).

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5.4 Protection of Rights

We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

8.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request that we correct any inaccuracies.

8.2 Deletion

You have the right to request that we delete your personal information, subject to certain legal exceptions.

8.3 Opt-Out

If you have subscribed to our mailing list, you can opt out of receiving future communications by following the unsubscribe instructions in our emails or by contacting us directly.

8.4 Do Not Track

Some web browsers have a "Do Not Track" feature. Currently, we do not respond to "Do Not Track" signals.

8.5 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.

8.6 European Union Residents

If you are located in the European Union, you may have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with a supervisory authority.

9. Children's Privacy

Our website is not intended for children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children. If you believe that we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. By using our website, you consent to the transfer of your information to the United States and other countries where we operate.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

The Live Cell Algae Group

13. Consent

By using our website, you consent to this Privacy Policy and agree to its terms.

Last Updated: September 30, 2025